Forget SEO. Jeff Lobb says agents need to win at AI search now

LotNews newsroom brief · 2d ago · 1 min read · via inman.com

Google's shift to AI-driven search is already costing real estate agents referrals they'll never know they lost. Jeff Lobb explains AEO and how to fix it.

Google's shift to AI-driven search is already costing real estate agents referrals they'll never know they lost. Jeff Lobb explains AEO and how to fix it. This story matters for Real Estate & Property readers tracking lot. Reported by inman.com. Read the full original at the source link below.

Originally reported by inman.com. LotNews curates and briefs the real estate & property stories that matter. Our editorial policy →
Get the daily lot signal:

More from LotNews

Across the eCorp newsroom network

Part of the eCorp network